Our history

In 2005, when Sir Keith Mills, as International President and CEO of London 2012, and Lord Seb Coe took their team to Singapore to bid for the 2012 Olympic and Paralympic Games, they made a number of promises.

The most ambitious of these promises was that if successful, they would use the Games to ‘Inspire a Generation’.

Sported was founded in 2008 with a donation of £10 million from Sir Keith Mills as his personal commitment to deliver on this important promise and to ensure a fitting legacy was left in the UK.

His ambition was to not only inspire a generation to play sports, but to use sport as a way of inspiring disadvantaged young people to overcome their personal hurdles and fulfil their potential in life.

Changing young lives from the grassroots up


Who we are

Supporting local community heroes to inspire and fulfil the potential of disadvantaged young people

What we do

Making an impact at every level - our members, partners and policy

Our approach

Here are some of the things that makes Sported different

Publications

Download all our brochures and reports here!

Our blog

Bringing you the latest opinion, insight and reflections on the Sport for Development sector

Our impact

Building the evidence base for the Sport for Development sector

Recent news

Catch up with the latest Sported news from around the UK

What is Sport for Development?

Improving lives across a range of social outcomes