Alex Mills

Alex is currently Business Development Manager for 5 West Ltd., a sports marketing consultancy specialising in sailing, and currently works on a number of projects in Europe and Asia.


He has previously worked with brands including the NBA, Robinsons, Pepsi, Hugo Boss, Heineken and Musto; and has also spent some time helping out with the sport for development charity “Right to Play” on a number of their UK based projects.


“As with most people in the sports industry, I have a real passion for sport both as a participant and a fan. I have always believed that sport can be a very powerful tool for social development. There are huge numbers of community sport project that are doing great things in this area, and I hope that we will be able to provide support for these projects, enabling them to be more efficient, more sustainable and broaden their reach.”