Charlotte started her career as a client and project manager in the design industry working on branding programmes and specialising in exhibitions and events. She then worked for a marketing consultancy project managing marketing and communications activities which included both corporate and charity fundraising events, sponsorship, partnership marketing and business re-launches.
She was then motivated to make a change and commit fully to the charity sector, using her past experience in relationship building, event management and marketing to work on overseas and UK challenge fundraising events for Genesis Research Trust.
With a lifelong passion for sport, as a participant, volunteer and committed fan she has seen at first hand its ability break down barriers and provide opportunity for those who need it most. She is proud to be part of Sported and to be developing an exciting fundraising event programme for the future security of its support to community sports and the impact that is has on young people’s lives.
She wishes she could still get up at 5am every morning to go rowing and once cycled nearly 400km in 5 days as a charity rep for a cycle challenge in Tanzania but now has settled for ‘running’ round her local park, watching small children and dog walkers overtake her.
Contact Charlotte on C.WilkinsonPrior@sported.org.uk