Sion Swifts FC

Increasing female participation by broadening the club's offer

Sion Swifts FC joined Engage-Her looking to increase the number of female members by broadening its appeal and widening its offering from football to include other sessions such as netball and walk-jog-run. There was a particular emphasis on how they could reach girls in the local area that they weren’t currently reaching or targeting.

HOW ENGAGE-HER HELPED

The Engage-Her project helped Sion Swift reorganise how they structured their work, changing to block delivery and scheduling breaks into the calendar to give girls and their parents time off to re-charge themselves. It also emphasised the importance of safeguarding and good governance for the club’s long-term sustainability.

The club was already well versed in utilising social media for promotion; however the insight from the programme helped them to consider it from the perspective of non-club members. Whilst the club liked to celebrate its success, often posting images of its team winning cups and playing competitive football, it realised that such images could easily deter those looking for less-competitive and social forms of the game. As a result, the club now consciously varies its images to appeal to a wider audience.

HOW THE PROJECT WILL SHAPE FUTURE PLANS

The support from Sported staff and volunteers as part of the project was particularly valued by Sion Swift FC, helping them to think things over and look at different ways of moving forward.

“It will act as a backdrop for us going forward to go help provide some strategic direction rather than drift along, and help us to think about how we can engage with the local community better. Tommy Canning at Sion Swift FC said.