Templepatrick Cricket Club

Increasing the the number of women and girls playing, coaching and volunteering

Templepatrick Cricket Club has been going strong since 1969. The club fields various teams and has some of the best facilities in the area. Eager to engage all of its community and offer equal opportunities, the club joined Engage-Her with the aim of increasing the number of women and girls playing, coaching and volunteering.

HOW ENGAGE-HER HELPED

Templepatrick applied Engage-Her’s three action areas of strategy, programming and communications to its work.

The club started by examining ‘What do women want from a sports club?’ As a male dominated club and Committee the task helped them question their offering and understand the barriers, priorities and values females put on sport and seek from club membership.

As a result, the club has begun addressing the gender diversity of its Committee and have rolled out questionnaires for its women and girl players to learn more about what they want and could be doing better.

Among other initiatives, the club is offering sessions for females at different time slots to drive take-up among new participants, and increasing its outreach work by taking cricket into new venues, schools and more social environments, rather than expecting new players to come to them. They also have started offering free female membership to remove any financial barriers.

It’s been supported by a new marketing push with new flyers and posters, featuring reassuring and welcoming imagery tailored for its different target audiences.

HOW THE PROJECT WILL SHAPE FUTURE PLANS

With the help of their Sported volunteer Templepatrick have created an Action Plan, which is currently being implemented. The plan combines the club’s existing development activities with new initiatives and ideas that came to light during discussions with their Sported mentor and Committee.