To help keep girls playing sport, Always is donating to Sported as part of its new Fuel Her Future and Keep Her Playing campaigns. For every pack of Always Ultra, Always Platinum or Tampax Compak Pearl purchased from participating retailers and for every share using  #KeepHerPlaying on Twitter during the campaign period, Always will donate to help Sported deliver programmes across the country. 

With 1 in 3 girls dropping out of sport after puberty, the funds donated will be used to provide small grants of £200 and equipment packs to Sported members, delivering vital services for young women and girls in their community*.


So far...


grants of £200 were awarded during the first wave of the campaign


girls were reached, all through groups in the Sported network


equipment packs distributed to groups working with women and girls

From the Sported network

Omagh Futsal (Northern Ireland)
"Thanks to this funding we were able to run a 4 week introduction to futsal for ladies programme which has led onto the girls creating their own team and continuing weekly training"
Sporting Communities CIC
‘Thank you for your £200.00 contribution. The funding will be put towards our Boxfit session. Your funding will allow us to keep running this session, which supports women and girls from Derby and will help with reintegrating them back into activity and socialisation.’
The Sporting Aces (Scotland)
‘This is great news, thank you so much! We have a girls group running and a ladies walk/jog and the money will be spent on the coaching fees/training fees to run these sessions. The ladies walk/jog is completely new this year and already set up for training for their first 5k. The girls are outnumbered by the boys on the autistic spectrum, and so this is a great opportunity for them to have their 'own' time.
Theatre Peckham (London)
"We are delighted about receiving this grant. It enables us to continue supporting the work that our all female dance company Ignite do; promoting diversity, creativity and positivity during these trying times."

* Only available to groups in the Sported network who work with woman and girls and have not yet received an equipment pack.

Stef Reid visits Saffron Athletics Club

Stef Reid and a group of young people on a running track

Para-athlete and brand ambassador for Always’ Keep Her Playing campaign, Stef Reid, visited the the track at Saffron Athletics club in Leicester to run the session for the group's young athletes.

Read more about our work.