Sport England’s Club Matters

Sport England’s Club Matters programme is looking to expand its reach and benefit a wider audience. To find out more, we catch up with Grace Clancey, Programme Manager for Sport England’s Club Matters team, about the programme, the resources it offers and how they can benefit Sported members.

So what is Club Matters and how can it benefit Sported members?


Club Matters

Club Matters is a Sport England Lottery Funded Programme that provides free information, advice and guidance for organisations delivering in the physical activity and sport sector. It is designed to support organisations who are looking to develop, reach out to new communities and maximise their engagement with new and existing members, participants and volunteers.


Club Matters provides a wide range of trusted, helpful and practical resources which are easy to access and understand. These are freely available to Sported members. So, if you are located in England and are delivering sport and/or physical activity as part your primary or secondary role, Club Matters can benefit you.


All Club Matters resources are free, simple and bite-sized. They are designed to provide support, guidance and learning opportunities relating to all aspects of running a club or group irrespective of their size or whether the activities are formal or informal. The resources cover an extensive range of topics including:


• Setting up an organisation

• Managing money – including setting up and managing a bank account and annual accounts

• Engaging and retaining volunteers

• Child protection

• Adult safeguarding

• Business planning

• Using social media

• Insurance

• Health and safety – including risk assessments

• Understanding the needs of your participants

• Growing your reach

• Marketing

• Tax

• Raising funding

• Managing capital projects – including planning permission

• Managing facilities and asset transfer

• Engaging with specific target groups like women and girls and people with disabilities

• Governance – organisational structures, constitutions and committees.


And… much more!


What resources are available and how do you access them? 

Over the last year or so we have been working hard to ensure that all resources are easily accessible to any organisation. We have therefore lifted the website’s log-in requirements which previously restricted access to the majority of the content. We have also been busy creating new content in a variety of different formats to provide useful information on key issues faced by delivery organisations.


In terms of resources…. Club Matters offers a range of excellent, free, face to face workshops, as well as a wide range of online resources including:

Podcasts on an expanding range of topics including: GDPR; volunteering; funding; adult safeguarding; women and girls and creating inclusive environments (coming soon) (ClubNatters).


Online Workshops on: tax and finance; using Facebook to engage new members; top tips on using Twitter and safeguarding adults: (Online Workshops).


Online learning modules and toolkits on: VAT; finance, cash flow and budgeting; facilities management; capital projects; governance; organisational structures and marketing.


Video case studies on: the journeys that organisations have undertaken to reach their full potential.


Face to Face Workshops on: giving your participants and volunteers a great experience (Participant Experience; and Volunteer Experience); Marketing Strategies; Business Planning; and Legal Structures (Club Structures). (Workshops).


Infographics on: Engaging women and girls in sport and physical activity, safeguarding adults – top tips and making your club inclusive (coming soon).


Downloadable templates and resources on: safeguarding; sport development planning; partnership working; and engaging with members, participants, volunteers, coaches.


• An ‘Improvement Tool which is designed to get you thinking about where you perform well and where there are opportunities to improve (Improvement Tool).


Newsletters: to keep you up to date with the work of the team and news stories of interest from across the sector (Newsletters).


Social Channels offering helpful tips, examples of good practice, news and much more: Facebook (Facebook), Twitter (Twitter) and Youtube pages (youtube): offering helpful hints and tips and examples of good practice.


How can Sported member get involved and contribute?

We will be continuing to create new content over the next few months and are inviting organisations to come forward and share their stories with us at different points throughout the year. We will work closely with Sported to ensure members get the opportunity to both identify and learn from examples of good practice across different topic areas.


In the meantime, we would encourage Sported members to explore the resources available on the Club Matters website and see what we have to offer (


The best way to keep in touch with Club Matters is to follow our social media channels and subscribe to our newsletter. If you have any specific enquires or would like some further information then please contact us via email using the following address: