Alex is currently Associate Director at ORIGIN Sports Group, a sports management and investment business that aims to balance the provision of commercial insight and consultancy with an ambition to acquire and develop commercial rights in sport.
He has previously worked with brands including the NBA, Robinsons, Pepsi, Hugo Boss, Heineken and Musto; and has also spent some time helping out with the sport for development charity “Right to Play” on a number of their UK based projects.
“As with most people in the sports industry, I have a real passion for sport both as a participant and a fan. I have always believed that sport can be a very powerful tool for social development. There are huge numbers of community sport project that are doing great things in this area, and I hope that we will be able to provide support for these projects, enabling them to be more efficient, more sustainable and broaden their reach.”