Lord Sebastian Coe is Chair of LOCOG, having previously been Chairman of the London 2012 bid company.
Seb is a double Olympic Champion and 12-time world record holder in athletics. He won gold in the 1500m and silver in the 800m at both the Moscow 1980 and Los Angeles 1984 Games. He retired from competitive athletics in 1990 and became a Conservative MP and Private Secretary to William Hague. In 2002 he was made a Peer – Lord Coe of Ranmore. He received a knighthood in the 2006 New Year’s Honours List.
Seb is also a Vice-President of the International Association of Athletics and controlling shareholder of The Complete Leisure Group, a non-executive director of AMT-Sybex Group, and Chair of the Sport Honours Committee.
“I’m delighted to be a patron for Sported and will hopefully be able to help play a role in the success of the organisation.
“One of the biggest goals of hosting the Olympic and Paralympic Games was to inspire change. Sported’s vision is to play a unique role in delivering this across large and small sports programmes, to help people at the grass roots level and encourage existing sport for development projects to maximise their potential.
“I feel passionately about ensuring the power of London 2012 is used to motivate people to get involved in sport in order to deliver an inspiring legacy. I am thus thrilled to be taking on an ambassadorial role for Sported.”