Sir Keith Mills GBE

Sir Keith Mills GBE is a business entrepreneur who founded the Air Miles and Nectar customer loyalty programmes and has established numerous businesses, both in the UK and internationally. However, it was his involvement in sport that led him to establish the Sported Foundation.


In September 2003 Sir Keith was appointed International President and CEO of London 2012, the company that successfully won the bid for the 2012 Olympic and Paralympic Games. Having established the London 2012 organisation which planned and organised the Games (LOCOG), Sir Keith remained as Deputy Chairman alongside Lord Sebastian Coe to oversee operations. In 2014 Sir Keith was Chairman of the Invictus Games, working with Prince Harry to deliver a new major international sport event for wounded servicemen and women.


In 2005 Sir Keith received a number of awards including: Master Entrepreneur of the Year, Chief Executive of the Year and the Sports Industry Businessman of the Year.