Nicola Walker named new Sported CEO

Founder Sir Keith Mills steps-down as Chair after 10 years at the helm


Nicola Walker, CEO, SportedSport for Development charity Sported is delighted to announce the appointment of Nicola Walker as its new Chief Executive. She takes over from Chris Grant who stepped down last year.


Walker brings a strong commercial focus having spent most of her career in the development of consumer-driven products and services. Prior to joining Sported, Walker was Chief Commercial Officer at data-tech company InfoSum and was previously VP of Global Product Strategy at coalition loyalty company Aimia. She was a founding director of Nectar and has held senior operational roles developing Tesco Clubcard and Avios.


Commenting on her appointment Nicola Walker, CEO at Sported, said: “It’s a real privilege to step into the CEO role having seen the brilliant work the charity delivers at a grassroots level. Our groups make a huge difference in the lives of young people and their local communities. I look forward to drawing on my commercial experience to attract investment and partnerships into the sector to help these vital  community groups survive and thrive.”


It has also been announced that ten years after founding Sported, Sir Keith Mills has formally stepped down from his position as Chairman. In this time, Sir Keith and his family have donated over £10 million to the charity and its members, and have built the largest membership network of community groups using Sport for Development in the UK. To honour his achievements, Sir Keith Mills will be made a Life Patron of the charity.


Simon Cummins, Managing Partner of Global Sports Practice at the executive search firm Odgers Berndtson, has formally taken over the role of Chairman of Trustees at Sported. He brings a wealth of experience and networks within the sport sector, having in his current role placed board members and senior executive leaders across the globe into all major sports.


Sir Keith Mills, founder of Sported, said: “I’m delighted to welcome Simon as Sported’s new Chair and Nicola as our new CEO. They both bring exceptional track-records of growing organisations and I’m certain their respective expertise and networks will be a real asset for the charity. My family and I are as passionate as ever about the role of sport in improving society and we look forward to continuing our support for Sported and the wider sector as it enters this new exciting phase.”


Simon Cummins, Chairman of Trustees of Sported, said: “Through Sported, Sir Keith Mills has left a remarkable legacy. Over the last ten years he has committed a significant amount of his own money and time to grassroots sports, and it’s safe to say that without his support many community groups would not be still here today. I’m passionate about the role of sport in society and am excited to be in a position where I can help more young people, especially from deprived areas, benefit from sport in their community.”