Netball Northern Ireland

Using insight to build deeper engagement

Netball is a sport that attracts a largely female participant base. Whilst many might consider it to be the ‘go-to’ sport for women and girls, changing lifestyle habits has seen netball face increasing competition from other sports and recreational activities.

Keen to increase its insight and improve how both they – as an NGB - and their member clubs promote the sport and engage with women and girls, Netball Northern Ireland joined Sported’s Engage-Her project.


The support, insight and interactive sessions provided by Engage-Her encouraged Netball NI to think specifically about what women and girls want from their hobbies and why they might choose one particular sport or activity over another.

It highlighted the need for Netball NI to consult with not just its member clubs, but also those who engage with the organisation on a social level.

Images and how the organisation promotes itself, its events and its clubs were identified as key areas of importance. Particularly for those clubs and participants involved in social netball, whose values and needs are different to Netball NI’s more established domestic competition members.


With the support of a Sported volunteer mentor, Netball NI incorporated the insight into an action plan which will be piloted with a small number of both social and competitive clubs, before being rolled out to interested clubs across the organisation’s network.

“This programme supports the core theme of our strategy, which is based on increasing participation in our sport. We have recognised that by reviewing how we and our clubs engage with females we will attract more participants and in turn drive our sport forward at all levels.” said Karen Rollo Executive Manager at Netball NI.