Yellow Wales

Combining sport with skills programmes to tackle social isolation in Bridgend

Yellow Wales is a registered charity based in the town of Maesteg. The charity specialises in supporting some of the most vulnerable and socially isolated young people in the Bridgend Country Borough and surrounding areas.

Yellow Wales aims to help its young people make the step into training and work by taking a person-centred approach and encouraging ‘active learning’ by focusing on what learners can do, rather than on their cognitive impairment and what challenges them. The young people thereby acquire a belief in their ability to learn which can then help them develop new skills and unearth their ambition and potential.

Using sport as the hook, we help young people confront the beleifs that limit achievement. We give them the confidence to develop new skills, gain qualifications and make that important step into further work, training or education.


Sported teamed up with Yellow Wales to support the development of its fledging ‘Learn Through Sport’ programme, which combines sporting activities with the charity’s wider personal development and skills programmes. Young people are given the opportunity to gain the nationally recognised Sports Leaders Award Level 1 or 2 qualifications and a Level 1 or 2 qualification in ‘Developing Effective Thinking Skills’ – accredited by NCFE and endorsed by Welsh Government and OFQUAL.

Together, Sported and Yellow Wales quickly identified that marketing and communications with stakeholders was a key success factor in maximising the programme’s potential and an area of the organisation where they lacked the necessary expertise. Support soon came in the shape of Sported volunteer mentor and Bridgend resident, Linda Narbeth.

As part of a six months Sported mentoring placement, Linda worked closely with Yellow Wales’ Manager, Steve Driscoll, on developing their marketing and positioning strategy, with a particular focus on improving their communications with their main target audience – young people in the Bridgend area. As a result, a new marketing strategy was put in place which improved their communications with local educational establishments and the local community.

During her Sported mentor placement, Linda also took the opportunity to advise Steve on the charity’s business plan, financial projections and fundraising activities.

Following this successful mentoring placement, Sported subsequently awarded Yellow Wales a grant of £8,000 to fund ‘Learn Through Sport’ for two years. Thanks to this funding Yellow Wales has been able to expand the programme and increase the number of sports they offer, thus helping to broaden its appeal to a greater number of young people.

Thanks to the brilliant work of Yellow Wales and its ‘Learn Through Sport’ programme, 100 disadvantaged young people from the Bridgend area will be given the opportunity to learn new skills, gain qualifications and make the next-step into further training, education or employment.