Getting girls from socially deprived areas of the UK participating in sport and physical activity.
Girls Unite – Funded by London Marathon Charitable Trust (LMCT), Girls Unite aimed to get more girls (aged 11-18) from socially deprived areas of the UK, participating in sport and physical activity.
This was achieved by giving community groups the knowledge, understanding and support to better engage and tailor their activities, on and off the field.
We provided funding support and guidance to 30 groups in our London and Surrey network, and developing a curriculum of online resources for our entire membership to access to help them to recruit, engage and retain girls in their activities.
Project Outcomes
1. Increased understanding of Sported members and Sported volunteers on how to deliver effective services to engage and retain female participants.
2. Increased sustained participation in physical activity of women and girls facing disadvantage by reducing barriers to participation in community groups across the UK.
3. Young women and girls feel better equipped to support others to participate regularly in sport and activity.
232
members from across the UK engaged in the project
775
new girls aged 11 - 18 years participated in sport and physical activity
25
Recieved grant funding to implement action lans to engage and retain girls into their activities
6
online modules developed covering each part of the journey to better engage women and girls accessed by 300 Sported groups
25
female leaders trained
“We were able to set up a regular club for girls where they felt safe and secure. Girls that would not have stuck to an after school club kept coming and enjoyed the interaction"
– Sported member