Interesting stories and resources for women and girls

As a Sported member with particular interest in getting more women and girls active, we wanted to share with you some of the great content that we’ve been collating.


There are some big strides being made in the coverage and appreciation of female sports participation.


We hope you enjoy these and please feel free to share them far and wide. We’d also love for you to share content with us when you see something interesting. Send it to

The Girls Unite online resources


The Girls Unite online modules provide you with the knowledge and understanding to better engage with girls and tailor your activities, on and off the field. Central to the Girls Unite programme is developing how you THINK about engaging with girls; looking at what you SAY and how you say it which can affect girls’ perceptions and decisions. Finally, DO looks at how to put learnings into practise and incorporate into planning activities.


The modules are interactive and often include tasks or activities to help embed your learning. They are in no particular order so you can work your way through them all or just select the ones that you feel would be most appropriate. They can be viewed and completed at your own pace.



Busy mums encouraged to prioritise their own activity levels – Sport England


This Girl Can has released a series of new tips, advice and home workout ideas on social media. With new research showing that 61% of mums would feel guilty about taking time to exercise, This Girl Can is encouraging mothers to prioritise exercise.


A survey conducted by Opinium for Sport England, showed that a lack of time is keeping busy mums from exercising, with 30% reporting to have less than an hour free to themselves per day. But with almost 70% of mothers thinking it is important for their children to see them exercising, and our data showing that mothers have a greater influence on their children’s activity levels than fathers, This Girl Can has released a series of new tips, advice and home workout ideas on social media.


The survey also showed that, outside of work, mothers said they were most likely to prioritise tasks revolving around family, such as spending time with them, housework and cooking, but only 17% of the 1,006 respondents prioritised their own exercise.


As part of the latest phase of the This Girl Can campaign, they have partnered with LES MILLS On Demand to offer a 21-day free trial to their home workouts, including a tailored introductory This Girl Can workout programme for those women who are new or returning to exercise.



This Girl Can partner British Cycling – Sport England


New wave of campaign aims to get more women on two wheels via the HSBC UK Breeze programme. This Girl Can has teamed up with British Cycling to target the historic gender gap in cycling participation and get more women on two wheels.


The national governing body’s HSBC UK Breeze campaign is specifically aimed at women and provides hundreds of free rides up and down the country. And now, This Girl Can is on board to bring together the expertise of both organisations and help show women that cycling is an option for them.

Taking the form of short films and imagery, all in the eye-catching style of previous This Girl Can activity, this new campaign aims to grow the 250,000 people that HSBC UK Breeze has already attracted since its 2011 launch.


This new six-week campaign will help to show mothers there is no guilt to be felt by prioritising their own activity and will be visible through a series of targeted social media films and pictorial adverts featuring real women who’ve all been involved in the HSBC UK Breeze programme.

View the full news item

View what British Cycling says



Project 51 Toolkit – Women in Sport


Inspired by Project 51, a partnership project with Sported funded by Comic Relief. Project 51 aims to help girls in the most deprived areas of the UK fulfil their potential and use sport to overcome the impact of negative gender stereotypes.


Example page from the toolkit: THINK
In this section you can find practical advice and tools to help you better understand your audience (girls aged 11-18) and the gender stereotyping that affects them. As well as research and insights from Women in Sport, we’ll also share supporting research from external organisations about girls’ lives, values and reasons to engage or disengage with sport that you might find helpful.

Understanding gender stereotypes
Read about what gender stereotypes mean and the effect they have through the eyes of a teenage girl in this blog from a girl’s perspective.


Read of recent cases of gender stereotyping in sport that have made national press. They call for changes to be made to avoid situations recurring.



Understanding gender stereotypes: An introductory piece covering their prevalence in society generally and effects within a sporting context. Includes some practical activities and considerations.


A quick look at the stats behind girls’ sport participation in the context of gender stereotyping.



Exercise, Movement and Dance UK launch new group exercise experience


This Girl Can and EMD UK partner to create a new group exercise experience – pilot programme due to launch January 202