1. Introduction: The Power of Stories Matter

• The role of storytelling in fundraising for organisations supporting vulnerable women and girls
• Heroes, Journeys, Destinations and Impact Framework

2. Heroes: Identifying the Heart of Your Story

• Defining the hero, the leading characters and the challenges
• Shifting the narrative: empowered individuals
• Ethical storytelling
• Telling the story of your organisation

3. Journeys: Capturing the Transformation

• Mapping the hero’s journey: the challenges, turning points and growth
• Highlighting the role of your organisation as a guide or facilitator
• Case studies: compelling journeys that develop powerful case studies

4. Destinations: Showing What’s Possible

• Outcomes: journey’s end
• Personal transformations and community impact
• Linking your organisation’s vision to the journeys of the people you support
• Refining your outcomes

5. Inspiring Donors to Be Part of the Story

• Emotional impact demonstrating the tangible and emotional impact of donor support
• Balancing data with emotion to create a lasting impression
• Framing donors as part of the hero’s journey and role can they play

6. Bringing the Framework to Life

• Practical exercise using a hero’s story from your organisation
• Guided activity: crafting the hero’s journey, destination and impact using the framework
• Sharing drafts and peer feedback to refine storytelling

7. Applying the Framework Across Fundraising

• Adapting the heroes, journeys, destinations, and impact concept for:
  
  • Funding proposals
  • Social media campaigns
  • Donor presentations and events

8. Closing: Takeaways and Next Steps

• Recap of the key concepts
• Final Q&A and encouragement to embrace the power of stories