Our story

Our story

London 2012 was the inspiration

In 2005, when Sir Keith Mills, as International President and CEO of London 2012, and Lord Seb Coe took their team to Singapore to bid for the 2012 Olympic and Paralympic Games, they made a number of promises.

The most ambitious of these promises was that if successful, they would use the Games to ‘Inspire a Generation’.

Sported was founded in 2008 by Sir Keith Mills as his personal commitment to deliver on this important promise and to ensure a fitting legacy was left in the UK.

His ambition was to not only inspire a generation to play sports, but to use sport as a way of inspiring young people to overcome their personal hurdles and fulfil their potential in life.

Sir Keith Mills