Income generation

Finding funding for your group is essential, however you generate income, the money needs to keep coming – it’s what keeps you going.

There are a number of sources of income your group can tap into, from subscriptions to grants and sponsorship. Also think about diversifying your income to include things like easyfundraising, merchandise and fundraising events.

This section covers all of these and more, from your first grant application to running a fundraising event to tweaking those bigger bids.

Split into four themes, with lots more to discover within the grants and funds section, you can find out about how to generate income using a variety of income streams to ensure the viability of your group.

Grants and funds
Sponsorship and donations
Diversify your income
Generating funds online

Sponsorship and donations

girl holding a basket ball in a sports hall
 

Sponsorship is a mutually beneficial partnership in which a company provides financial or practical support to your group in exchange for agreed-upon benefits, such as publicity, free tickets, access to events or sports, and advertising space. This form of support is available to organizations of all sizes, capacities, and expertise, making it a versatile and valuable option for securing funding. Unlike many other forms of fundraising, sponsorship offers the potential for a more sustainable, long-term income stream.

Benefits of Sponsorship:

  1. Financial Support: Sponsors provide funding that can be crucial for covering operational costs, projects, or events.
  2. In-Kind Contributions: Companies may offer non-monetary support, such as equipment, products, or services, that can reduce your group’s expenses.
  3. Publicity & Brand Exposure: In return for sponsorship, your group can offer sponsors visibility through advertising, media coverage, event promotions, or branded content.
  4. Access to Exclusive Opportunities: Sponsors often seek access to your event or community, which could mean free tickets, VIP access, or exclusive participation in activities.

Sponsorship is an option for any group regardless of its size, capacity, or expertise. Unlike many other forms of fundraising, it can offer your group a more sustainable income.

Resources

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In Kind Direct

Get catering/cleaning/activity equipment, prizes, clothing and who knows what else at a fraction of RRP

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Diversify your income

women ready to run a race
Diversifying your income through creative fundraising strategies is key for community sport for development programs. By exploring various funding avenues—such as events, grants, and partnerships—you can ensure financial sustainability. Engaging the community in fundraising efforts and leveraging creative approaches helps raise awareness and support. This diversity strengthens your program, enabling you to reach more people and create lasting positive change in the community.

Resources

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Raising money using online platforms

Two boys playing rugby

Crowdfunding and online fundraising are effective ways to raise money for your sports community group. By using platforms designed for fundraising, you can reach a wide audience and gather support for your projects. These methods allow you to tell your story, showcase your impact, and encourage people to contribute. With the right approach, online platforms can provide the financial support needed to help your group grow, create opportunities, and make a lasting impact in the community.

Resources

crowdfunder logo and purple triangle with screen webinar graphic

Crowdfunder England

Crowdfunding webinar Matchfund your project with Sport England and Crowdfunder - up to £10,000.

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