A keen football player, coach and paddleboarder, James joined Sported in November 2024 having spent seven years working for British Triathlon.

His time in swim, bike, run started with the organisation’s Event Services Team, supporting grassroots clubs and organisers in delivering events across Great Britain before moving to work in media and communications.

Since moving into communications, James has worked with some of triathlon and paratriathlon’s biggest names, at the sport’s biggest events, and alongside national and international media.

Travelling with the British team to World and European Championships, he also was seconded as media officer to Team England for the Birmingham 2022 Commonwealth Games and to ParalympicsGB for the Paris 2024 Paralympic Games.

Following five years of working with those at the top of their sport, James joined Sported to use the skills, experiences and contacts he’s made to help celebrate and share the stories from Sported members in local communities across England, Scotland, Wales and Northern Ireland.

He looks after our social channels and communicating with our members and volunteers, while co-ordinating the marketing of Sported’s services.