James has over 20 years of commercial experience and currently works at PricewaterhouseCoopers.

James’ focus is working closely with leading private and family-owned businesses in helping them solve the unique challenges and opportunities that they face. 

Since a young age, James has been passionate about all sport, particularly cricket, and values hugely what sport has given him, from lifelong friends to the fantastic opportunities and challenges that it has provided.

At Sported, James sits on the board’s Development Committee.