FLUTTER CASH4CLUBS
Sported teamed up with Flutter UKI to deliver the Cash4Clubs programme in 2022, 23 and 24. Specifically aimed at supporting community organisations who deliver sport and physical activity, Cash4Clubs is a small grants programme that provides £2,000 (€2,000 in Ireland) to help adults stay or get active.
The funding is unrestricted, so organisations decide how best to spend it.
Whether that’s for facilities, equipment, coaching qualifications, activity programmes or something else, Cash4Clubs helps club make an impact on the lives of adults in their community.
Programme impact
Outcomes of our 2023 and 2024 grant programmes included:
11,507
new adults taking part in sport and physical activity
401
Community and voluntary groups across the UK and Ireland accessed funding support
£800,000
Distributed
Over 60,000
People reached from funded groups
Partner statement
“There’s not an awful lot of opportunities in this life for companies like ours to engage with communities at a grassroots level, and particularly in the areas where we operate. So thanks to Sported, we’ve had the opportunity to do that through the cash clubs fund – we’ve given away over £6.5 million over the last number of years, and it’s been a real privilege.
There are no bigger experts than Sported, and you guys know what you’re doing.”
Rachael Kane, Flutter
Case Study
Cash4 Clubs 2025
