P&G Always
Sported teamed up with P&G Always to support the launch of their campaign to keep girls active, and funds from sales of Always products funded Sported to deliver programmes for girls
Research conducted by Always found that almost 1 in 3 girls drop out of sport during puberty, and Women in Sport research shows that only 22% of teenage girls feel confident playing sport.
As part of Always’ Keep Her Playing and Fuel her Future campaigns, sported distributed grants and kit packs to grassroots sport groups, to ensure their ability to deliver vital programmes for women and girls across the country.
Programme impact
1,000
Sported groups were supported through the project
40,000
girls were reached through those groups
£140,000
Distributed to 700 groups
400
equipment packs distributed to support delivery
Beneficiary statement
“This funding will continue to help us deliver our football 4 wellbeing sessions. We hope it will help us to grow the sessions and allow more girls to participate”
Sport Against Suicide
