Project 51

51% of the UK population are female, yet when it comes to sport and physical activity, 1.6 million more men are playing sport once per week than women.

Sported and Women in Sport have come together to launch Project 51 - a joint programme helping girls in the most deprived areas of the UK to fulfil their potential and use sport to overcome the impact of negative gender stereotypes.

Gender stereotypes are one of the key barriers preventing more women and girls getting active. For example, only 43% of girls say they have the same choice as boys at school in sport and exercise; and amongst secondary school-age children, being ‘sporty’ is still widely seen as a masculine trait.


Through Project 51 community sport and youth groups which are members of Sported will benefit from a package of tailored support services:

Interactive workshops sharing Women in Sport’s research and insight into the values and motivations that guide women and girls’ decision making.

One-to-one mentor support from a Sported volunteer for six months to help embed Women in Sport’s insight into the group’s day-to-day activities. Plus support to develop a business plan with a focus on further improving female engagement and inclusion.

+ Peer influencers — girls from participating groups will receive coaching and support from Women in Sport to encourage their friends and peers to become more active.