Sir Keith Mills Lifetime Patron of Sported

Sir Keith Mills


Sir Keith Mills GBE DL is a British business entrepreneur who founded the Air Miles and Nectar customer loyalty programmes and has established numerous businesses, both in the UK and internationally.

In September 2003, Sir Keith was appointed International President and CEO of London 2012 established to bid for the 2012 Olympic and Paralympic Games. Having won the bid, he established LOCOG to organise the Games, where he was Deputy Chairman alongside Lord Sebastian Coe. In 2008 Sir Keith established Sported as his personal contribution to helping deliver on the promise that the 2012 Olympic Games would use sport to inspire the next generation.

In 2014 Sir Keith established, and was Chairman of, the Invictus Games, working with Prince Harry to deliver a new major international sport event for wounded servicemen and women. Sir Keith has chaired the Royal Foundation of The Duke and Duchess of Cambridge, and is a director and investor in a number of private companies.

Sir Keith has received numerous awards including: Master Entrepreneur of the Year, Chief Executive of the Year, and the Sports Industry Businessman of the Year, and was knighted by The Queen in 2006 and again in 2013 when he received the Grand Knight Cross for his services to sport.