Sported hits the Grand Slam with support from tennis star Cameron Norrie

By Sported |  23 February 2024

ATP players Mackenzie McDonaldBen Shelton and Cameron Norrie have come together to direct $100,000 of charitable donations to support environmental sustainability initiatives. The donations, made on their behalf by ATP, were awarded in recognition of the players’ climate leadership through ATP Carbon Tracker in 2023.

British number one Cameron Norrie chose to donate his $20,000 to Sported, supporting us to transform the lives of young people through sport.

Norrie said: “Sported does amazing work to inspire young people through sport. When the chance came about through ATP Carbon Tracker to donate a positive cause, it was the opportunity to help the next generation that really stood out for me. I’m thrilled that this donation will help Sported develop their sustainability programme as part of that”.

Sarah Kaye, CEO of Sported, said: “We’re really grateful for Cam’s support for our efforts to help grassroots sports clubs become more sustainable and to underpin their role as net contributors to their communities. These groups give transformational opportunities to our young people in dealing with so many of the barriers that they face. Like Cam, the local heroes who run them have to work tirelessly every day to make good things happen. This donation allows us to provide even more invaluable help to them and it is a real smash!”

Carbon Tracker, an app launched last season in collaboration with Infosys, Digital Innovation partner of the ATP Tour, enabled players to track, assess and offset carbon emissions from travel on Tour. Through their actions players competed for position on an in-app leaderboard, with the Top 3 players at the end of the season winning the opportunity to elect charitable causes to support.

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