Nicola became  Sported’s Chief Executive in April 2019. She brings a strong commercial focus having spent most of her career in the development of consumer-driven products and services. Prior to joining Sported, Walker was Chief Commercial Officer at data-tech company InfoSum and was previously VP of Global Product Strategy at coalition loyalty company Aimia. She was a founding director of Nectar and has held senior operational roles developing Tesco Clubcard and Avios.

In her spare time she enjoys sailing and tennis.