The new initiative, launching first in the North East of England, will channel grant funds plus hands-on support directly to the clubs and volunteers working hardest to break down barriers to participation.

For many young people, families and disabled participants, local sports groups are often the only place they feel safe, supported and able to keep active. Yet new research from Sported shows just how tough accessing those opportunities can be: Nearly half of grassroots sports groups say cost is limiting participation, and disabled people are still missing out due to lack of awareness and access.

Keeping sessions running, keeping kids engaged, keeping the doors open, these are the challenges community leaders are battling every day, often on limited budgets. The Great Run Community Fund  aims to give them the boost they need to keep doing what they do best: transforming lives.

The Great Run Company, founded by Sir Brendan Foster and organisers of the AJ Bell Great North Run and other major events, are championing the local heroes working tirelessly to give everyone a fair chance to be on the start line.

CEO of the Great Run Company, Paul Foster, said: “One of the pillars of the Great Run Company is to give back to local communities and ensure they’re able to participate in sport. As we approach the 50^th anniversary of the Great North Run we are committed to making a demonstrable impact in the cities and regions in which we operate, championing access to sport for all.

“Through the AJ Bell Great North Run and our other events, we have worked to open the doors to mass participation. However, we know there are still many barriers at a community level.

“We also know the amazing work that goes on at local clubs and groups to not only level the playing field but to change people’s lives, especially for young people and the disability community. That benefits all of us. Teaming up with Sported means we can get support straight to those making a massive difference, helping them keep going and keep going the extra mile.”

Sported CEO Sarah Kaye highlighted the difference this will make on the ground:

“Local clubs are a lifeline. They get people active — but they also build confidence, create belonging, nurture potential and support mental wellbeing. That impact ripples across whole communities”.

“But we know how hard it is for them to raise funds and simply keep the lights on. That’s why this partnership with Great Run will be a game-changer for groups across the North East.”

By investing in the people and places where sport already means so much, the initiative aims to ensure that opportunity isn’t determined by postcode, income or ability, and that every community has the chance to thrive.