Packs that give back: Superdrug and P&G collaborate to support Sported on Rising Stars campaign

By Sported |  19 April 2023

Health and beauty retailer, Superdrug, is encouraging shoppers to visit local stores and purchase specially selected P&G products, as part of its newly launched Rising Stars campaign with Sported.

The campaign, which is now in stores nationwide across the UK and Ireland, strives to support grassroots sports organisations at a time when many are feeling the pinch.

Working with P&G, the campaign will raise funds for Sported. As part of the campaign, a series of grants will be awarded to groups across the UK, helping to fund much-needed equipment, venue hire, transport and more.

The campaign will also seek to champion the nation’s community Rising Stars, through which five young people will be selected to come together to create a network of community Rising Stars to champion the benefits of sport and physical activity within their local area.

Zac Calder, Group Leader of Wolverhampton-based Sported group, Just Ramps, said: “Just Ramps has worked with Sported to access grants and gain valuable insights from industry professionals, which has resulted in a complete rebuild of the skatepark. Just Ramps is more than just a skatepark; it provides users with an opportunity to gain valuable life skills, make new friends and build a strong, inclusive community. This grant will allow us to expand our provision and continue to provide a secure, stimulating environment with ample opportunity for skill development, regardless of age, ability, ethnicity, or needs.”

Anne-Marie Waugh, Group Leader of London-based Sported group, RollaDome, said: “RollaDome All Skate is a community organisation that provides roller skating lessons and activities for children and young people in London. With the support of Sported, RollaDome has been able to expand its reach and impact.

“The best part of RollaDome’s impact is the way it brings people together and fosters a sense of belonging and community spirit. With the support from the Rising Stars campaign, we will be able to issue club t-shirts for all our children and young people and further solidify that scene of belonging and community.”

Lisa Hall, Group Leader of Manchester-based Sported group, Greater Manchester Youth Federation, said: “Since opening Partington Youth Centre in September 2022 and developing open access youth provision in Partington, we have developed a wide range of sporting opportunities for young people. Sported have supported us through funding opportunities that have enabled us to purchase equipment for the development and delivery of sporting activities, providing young people access to safe sports and healthy lifestyle projects, free of charge or at very minimal cost.

“The impact has been excellent, and we now aim to further develop female football sessions on a Monday evening, increasing female participation and developing a local team. The Rising Starts grant will help us to offer a much more varied programme of sporting sessions in our youth centre, that our young members might otherwise not be able to access.”

Richard McShane, Group Leader of Glasgow-based Sported group, Easterhouse Phoenix, said: “Sported have supported Easterhouse Phoenix for a number of years. We found their health checker particularly useful. Sported also gave us constructive help with our business plan.  This has enabled us to build and grow our community centre which aims to provide a range of activities and sports to the people living in Easterhouse and beyond. Sported keeps us up to date with available training, grants and support, which is invaluable. We now have over 500 people through the door every week which actively shows that we are providing a much-needed service, and this grant will allow us to continue to provide for our community and ensure that they have access to physical activity.”

Simon Comins, Chief Commercial Officer at Superdrug, said: “We are honoured to be working with P&G and Sported on the Rising Stars campaign. To be able to support local communities and give back to grassroot sports organisations, as well as provide funding for much-needed sports equipment, is something we are proud to be part of.

“At the moment, we know it is more important than ever to be able to encourage and support young people through sport – we’re really excited to see our Rising Stars achieve their dreams.”

Lynsey Smith, Senior Brand Manager at P&G Northern Europe, said: “We’re really excited to be working with both Superdrug and Sported on this campaign – helping to transform the lives of young people through the incredible power of sport. In these challenging times, sports club are more important than ever – helping to nurture young people by embedding key skills including confidence and teamwork. Through Rising Stars, we’re proud to continue our mission to leverage our market-leading brands as a Force for Growth, so that we can continue to be a Force for Good in local communities.”

Rising Stars is live in over 750 Superdrug stores in the UK and Ireland from Wednesday 19 April, and runs for a total of four weeks. Shoppers will be able to donate to Sported by purchasing selected P&G brands in-store. Full list available here.

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