Sported selected as Nissan charity partner, along with the Richard Whitehead Foundation, for the Nissan Possibilities Project

By Sported |  4th October 2021

Sported is delighted to have been chosen as one of two charity partners for Nissan GB’s Nissan Possibilities Project, the company’s new CSR initiative to create more opportunities for under-represented communities.


Nissan GB will be working with the Sported network of 2,600 community clubs to help create better participation opportunities for young people with disabilities.

In partnership with the Richard Whitehead Foundation, Nissan GB will fund the provision of running prosthetics to young people with leg amputation, limb-loss or limb difference.

Radio 1 DJ Adele Roberts also joins Nissan GB as a Diversity & Inclusion Ambassador. Adele is a proud advocate for the LGBTQ+ community, and in 2020 won the award for Broadcaster of the Year at the British LGBT Awards. She is also a keen runner and has completed the London Marathon twice, as well as being a regular presenter for the BBC on the London Marathon coverage.

Richard and Adele supported Nissan at the London Marathon, with Richard completing the race, and Adele providing the music in the Nissan LGBTQ+ Cheerzone.


Andrew Humberstone, Managing Director at Nissan GB commented: 

“People with disabilities should have the same opportunities in life as anyone else. We’re really delighted to be working with Sported and the Richard Whitehead Foundation to create more possibilities for greater inclusion across a number of sports and bring about positive changes in our society.”

Nicola Walker, CEO at Sported added:

“Sported is thrilled to be partnering with Nissan to help tackle inequalities in physical activity for young people with disabilities. While the pandemic has impacted the ability of all young people to run and play, we have seen from our network that those living with disabilities have been disproportionately affected – facing increased isolation measures, a lack of suitable facilities and equipment, and a shortage of coaches with the necessary skills and experience. As a result of the partnership with Nissan, Sported will deliver a multi-year programme of funding, educational support and guidance for community running and sports groups, their coaches and volunteers.”

Founder of the Richard Whitehead Foundation, Richard Whitehead MBE said: 

“I’m passionate about helping young people with disabilities live their lives without limits. Working with Nissan, we can really accelerate our work to get more people suffering from limb-loss or limb difference into running.”

Adele Roberts said: 

“I am very excited to be working with Nissan as part of their Possibilities Project, working towards greater inclusion for the LGBTQ+ community. In my experience, making sure the community is supported, seen and heard is fundamental, so I’m looking forward to being part of this journey with Nissan.”

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