Both The Wildlife Trusts and Sported have been chosen by Britvic to complement its sustainable business people and planet focussed strategy. In particular, the strategy’s priorities around promoting active lifestyles, protecting the environment and supporting local communities.
Each charity will benefit from a combination of corporate support, employee volunteering support and fundraising initiatives. In 2015, Britvic’s employees raised over £288,000 for a wide variety of charities, with previous corporate partner Cancer Research UK receiving £100,000 over a three year period.
Sported supports over 3,000 local sports groups across the UK and collectively, its members deliver over 100 different sporting activities to reach, engage and transform the lives of over 450,000 young people. Funding and volunteer support from Britvic will help Sported extend its services to even more community groups, and support sporting opportunities for disadvantaged young people that are inclusive and accessible to all.
There are 47 individual Wildlife Trusts across the UK, all working towards protecting wildlife and encouraging people and families to get active outdoors, leading to better health and wellbeing. Together the Trusts provide opportunities for millions of people to connect with nature in the local communities where they live. The Wildlife Trusts care for around 2,300 nature reserves and advise thousands of landowners and organisations on how to manage their land for wildlife. They also run marine conservation projects around the coast, collecting vital data on the state of our seas and celebrating the UK’s amazing marine wildlife.
Alison Rothnie, Senior Sustainability Manager at Britvic, commented: “We are proud to be partnering with The Wildlife Trusts and Sported as both charities are making a significant difference to local communities.
“We are determined to make a positive contribution to society more broadly and partnering with The Wildlife Trusts and Sported supports our ambition to encourage people to lead healthier and more active lifestyles as well as protecting the environment for posterity.”
Stephanie Hilborne, Chief Executive at The Wildlife Trusts, said: “We are honoured to be chosen as one of Britvic’s charities. Millions of people benefit from the work of The Wildlife Trusts, whether from participating in wildlife projects, volunteering with us or visiting the thousands of inspirational wild places we care for. The support of Britvic and their employees will help us to ensure that more people have the opportunity to connect with wildlife across the UK.”
Chris Grant, Chief Executive at Sported, said: “We are delighted that Britvic has chosen Sported to be one of its charity partners. Our members use the power of sport to turn around the lives of some of the most vulnerable young people in our society. With the support of Britvic and its employees we can make sure these important assets in our communities remain and thrive long into the future.”
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Britvic is a leading international soft drinks company, with a strong British heritage. We have operations in GB, Ireland, France and Brazil and have been taking our brands around the world, exporting to over 50 countries. In the UK and Ireland, we are the number one supplier of still soft drinks and the number two supplier of carbonates.
Our purpose is to make life’s everyday moments more enjoyable.We offer a wide range of soft drinks to meet the many and varied needs of our consumers, our portfolio includes iconic brands such as Robinsons, Fruit Shoot, Tango and J2O.