Nissan Possibilities Project

Sported is delighted to have been chosen as one of the two charity partners for Nissan GB’s Nissan Possibilities Project, the company’s new CSR initiative to create more opportunities for under-represented communities. 

Nissan GB will be working with selected groups within the Sported network of 2,600 community clubs to help create better participation opportunities for young people with disabilities. 

 

Sported, in partnership with the Richard Whitehead Foundation and Nissan GB will be supporting three young people who have received funding for the provision of running prosthetics. Sported community groups will be supporting these young people’s journeys, ensuring participants can have full access to facilities and qualified coaching for disability running.

Radio 1 DJ Adele Roberts also joins Nissan GB as a Diversity & Inclusion Ambassador. Adele is a proud advocate for the LGBTQ+ community, and in 2020 won the award for Broadcaster of the Year at the British LGBT Awards. She is also a keen runner and has completed the London Marathon twice, as well as being a regular presenter for the BBC on the London Marathon coverage.

Richard and Adele support Nissan at the London Marathon, with Richard completing the race and Adele providing the music in the Nissan LGBTQ+ Cheerzone. 

Nicola Walker Sported CEO

Sported is thrilled to be partnering with Nissan to help tackle inequalities in physical activity for young people with disabilities.

While the pandemic has impacted the ability of all young people to run and play, we have seen from our network that those living with disabilities have been disproportionately affected – facing increased isolation measures, a lack of suitable facilities and equipment, and a shortage of coaches with the necessary skills and experience.

– Nicola Walker, Sported CEO

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