Sported teams up with Sainsbury’s Active Kids to bring new equipment and experiences to disadvantaged young people

Sported is delighted to announce that it is the first UK-wide community sports organisation to partner with Sainsbury’s Active Kids programme.


Sported’s premium members* of over 3,000 community groups in the UK will now be able to collect Sainsbury’s Active Kids vouchers and exchange them for brand new sports equipment and experiences.


Chris Grant, Chief Executive of Sported, said: “Sported was founded to support the local heroes and heroines of community sport, who play a transformative role in the lives of thousands of disadvantaged young people across the UK. Funding is always a struggle for our members, and it can be hard for them to access new kit, training and experiences. Now, thanks to Sainsbury’s Active Kids, they will have the opportunity to take advantage of a wide range of offers and give the young people they’re working with an even better experience.”


As a charity, Sported supports the growth of local community groups that use sport as a tool to improve the lives of disadvantaged young people. Collectively, its members reach an estimated 450,000 young people across the UK.


Suzy Edwards, Active Kids Manager at Sainsbury’s said: “It’s great to welcome Sported to our Active Kids programme. They have an extensive membership network and a huge reach across the UK. We are proud that we can support their members in getting even more young people healthy and active.”


Since the launch of Active Kids in 2005, Sainsbury’s has donated £160million worth of Active Kids equipment and experiences to schools and clubs across the UK. This year customers can collect Active Kids vouchers in Sainsbury’s stores until 3rd May 2016. Customers will receive one voucher for every £10 spent at any Sainsbury’s supermarket or £5 spent in Sainsbury’s convenience stores. They will also receive vouchers for groceries online and at petrol stations. For more information visit


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For more information or to request an interview, please contact Matt Shaw, Media & External Affairs Manager at Sported, on 0207 389 1923 or


* Sported premium members meet the selection/validation criteria as per the below:

  • Constituted club
  • Constituted community group
  • Individual running a community organisation
  • Local or regional charity/organisation
  • Social enterprise company
  • Un-constituted club or group
  • Small national charity/organisation
  • Community Interest Company limited by guarantee with 3 or more directors
  • Semi-professional/part time sports club community scheme
  • Industrial and provident community benefit society