Sported appoints Tom Burstow as Deputy Chief Executive

Sported is delighted to announce the appointment of former Unicef UK’s Head of Sport, Tom Burstow, in the newly created post of Deputy Chief Executive.


Working alongside Sported’s Chief Executive, Chris Grant, Tom’s portfolio of responsibilities will include managing strategic external relationships and leading on income generation.


As Head of Sport at Unicef UK, Tom led a team generating millions of pounds through high-profile sporting partnerships with events, clubs, brands and athletes to support UNICEF’s objective of using the power of sport to realise children’s rights.


In 2014, he oversaw Unicef’s ground-breaking ‘Put Children First’ fundraising appeal during the Glasgow Commonwealth Games and its Opening Ceremony, raising more than £5m.


Tom Burstow, newly appointed Deputy Chief Executive at Sported, said: “Sported is an organisation I’ve long admired for its amazing support of members using sport across the UK to deliver positive change for young people. I’m delighted therefore to be taking up this important role at an exciting time in the organisation’s development and with such a great team in place.”


Chris Grant, Chief Executive at Sported, said: “Tom joins Sported with unrivalled experience of building strategic partnerships and leveraging major sporting events to promote and raise funds for the global Sport for Social Change movement. As Sported continues it work here in the UK, his knowledge, expertise and ideas will be a major asset in helping us boost the growth, capacity and sustainability of our 3,000-plus members.”